BrAndrsn.com

Free Online Marketing Plan (Gambling-focussed)

I have created a marketing plan overview using a mind-mapping tool I’ve recently discovered and I thought I’d share it with the community. You can find it here.

As my interests lie in online gaming, my marketing plan focusses on growing an online bingo brand. It is (loosely) based on the SOSTAC framework, as used by renowned digital marketing trainer Dave Chaffey.

The SOSTAC model for digital marketing planning involves looking into:

Situational analysis (where are you know?, what’s worked?, what hasn’t worked?)
Objectives (where do you need to be? NB, objectives should be SMART)
Strategy (a summary of how you are going to get there)
Tactics (the details of the stratgy)
Actions (putting the plan into action. Who will do what? In what order? With which resources?)
Control (creating KPIs then measuring, reviewing and altering them to ensure you are moving towards your objectives)

It’s obvious when you see the plan, that there needs to be more meat on the bones for it to flourish into fully developed marketing plan, but I figured I’d share it in any case. It could be a used a framework for anyone wondering how to get started in online marketing, or wondering what a digital marketing plan should include. See image below:

So, as I mentioned, you can view the online marketing plan here. If you’d like to download the actual mindmap, you’ll first have to download the Freemind program to run it, then you can access my map file through my Google Docs storage here.

I’m pretty new to the whole online sharing thing, so if any of the links don’t work or you’d like to see the file in a different format, then please shoot me an email. Otherwise, I’d be super-keen to hear what you have to say, and whether you think you’ll find the plan useful – please leave a comment below.

Thanks,

Brian

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