BrAndrsn.com

Free Online Marketing Plan (Gambling-focussed)

I have created a marketing plan overview using a mind-mapping tool I’ve recently discovered and I thought I’d share it with the community. You can find it here.

As my interests lie in online gaming, my marketing plan focusses on growing an online bingo brand. It is (loosely) based on the SOSTAC framework, as used by renowned digital marketing trainer Dave Chaffey.

The SOSTAC model for digital marketing planning involves looking into:

• Situational analysis (where are you know?, what’s worked?, what hasn’t worked?)
• Objectives (where do you need to be? NB, objectives should be SMART)
• Strategy (a summary of how you are going to get there)
• Tactics (the details of the stratgy)
• Actions (putting the plan into action. Who will do what? In what order? With which resources?)
• Control (creating KPIs then measuring, reviewing and altering them to ensure you are moving towards your objectives)

Continue reading…

Quick Tip – Bespoke Affiliate Landing Pages

In trying to up the affiliate channel performance, I’ve decided to create bespoke landing pages on our site for our affiliates to drive traffic to.

We have hundreds of affiliates of all shapes and sizes, and focussing on many different areas, so I had to think of an efficient way to roll these landing pages out, without using up my designer’s time with dozens of completely different pages.

I decided that we would create a single template. Elements of this template could be altered individually, allowing us to create a bespoke page based on the type of affiliate, the affiliate’s core message about us, which games they were promoting etc. Continue reading…